In this world, almost everything you see is fake and manipulative because without doing that you can’t get the attention needed to make the game work. Not being fake should be a winning strategy
Rory Sutherland regards himself as lucky to have started in direct marketing and thinks the fundamental lessons it teaches are vastly important and transferrable.
Rory Sutherland regards himself as lucky to have started in direct marketing and thinks the fundamental lessons it teaches are vastly important and transferrable.
Claude C Hopkins explains a lot about today’s world
The man who invented the A/B split!
I have swum in the same sea and I confirm he’s right about all of this.